Wikia founder and Wikipedia patriarch Jimmy Wales put it this way in the company's press release:
"Today marks a significant, albeit initial step in our project to build a search engine. For the better part of the past year we've been working in the background to get to the stage we're at today -- an open-to-everyone alpha. We expect Wikia Search to be like fine wine inthat it will get better and better as time goes by and more and more people contribute. I've said before that Internet search must be more open and transparent and today marks a major milestone in our mission to make it just that."