Tuesday, February 20, 2007

Viacom Gives Joost a Boost

After exiting YouTube with noisy complaints, media giant Viacom has joined studio-legend Paramount Pictures at Joost, according to a company press release dated the 20th. Hello, big news for media mavens. Joost has some serious horsepower behind it, including the founders of Skype and Kazaa. And some considerable horsepower requirments at the moment. Those without major bandwidth need not apply. And, of course, Joost is still in beta. That didn't stop Viacom, Paramount and others from signing on. So I'm guessing we'll see an iTV from Apple sometime soon, as the battle for the high ground in the new digital media world intensifies on the content, hardware and distribution fronts. For users, this will take internet protocol TV up a notch. It's a win for Joost, and arguably a loss for YouTube parent GOOGLE.

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